“WAM’s new visual identity is bold and distinctive. It takes the museum towards the 2030s while drawing inspiration from sculpture and three-dimensional art – both central to what we do and an important part of our almost 60-year history. At the same time, it is an open invitation for everyone to join us in writing the next chapter of WAM’s story,” says Liaison Manager Laura Boxberg.
As part of the refresh, WAM is releasing a first glimpse of a film starring Turku-born dancer Atte Kilpinen. In the dance work Primal Force, WAM’s 1967 building and its exhibition spaces are brought back to life following the museum’s extensive renovation.
Kilpinen was particularly inspired by the space itself and the emotions it evoked:
“The choreography and the dance film based on it are a tribute to the space, its history and its new beginning – a moment before art and people once again fill the museum. My dance acts as a bridge between the past and the future, giving the space movement, emotion and a new story,” says Kilpinen.
The dance film was shot by Turku-based light and video artist Jussi Virkkumaa. The full-length film will be released on WAM’s YouTube channel on the museum’s opening day, Saturday 31 October.
The opening weekend will feature a programme for art lovers of all ages, from guided tours to workshops and artist talks. Tickets for WAM will go on sale online on Wednesday 30 September.
In brief
- WAM Museum of Contemporary Art in Turku will open to the public on Saturday 31 October 2026 following an extensive renovation.
- WAM’s new visual identity was designed by Kobra Agency. The new identity will be visible across all WAM channels from 30 September onwards. Website: wam.fi.
- At the same time, the museum is releasing a film of dancer Atte Kilpinen’s choreography Alkuvoima, which is also the name of the new collection exhibition opening at the museum on 31 October.
- During WAM’s opening weekend on 31 October–1 November, the museum will offer a varied programme including public guided tours, open workshops and an artist talk with Canadian artist Sabrina Ratté. See the full opening weekend programme on WAM’s website, wam.fi. Tickets will go on sale in the online shop on Wednesday 30 September.